Released on = March 2, 2006, 1:56 pm

Press Release Author = Landlord Support

Industry = Real Estate

Press Release Summary = A recent published article by LandlordSupport.com reveals
that many landlords with high apartment rental occupancy are losing money from high
unit turnover. Some landlords get trapped in the landlord rat race. They find
themselves moving out residents as fast as they move them in, costing thousands of
dollars in unit turnover costs.

Press Release Body =
Phoenix, AZ March 2, 2006 - Do you find yourself burning through maintenance and
marketing money without gaining ground in cash flow? Are you moving in new
residents as fast as they move out? Well, don\'t feel lonely because many landlords
are finding themselves cashless with highly occupied properties.

Many landlords fail to recognize the cost associated with unit turnover costs such
as marketing, maintenance, vacancy and concessions.

According to the author, Craig Haskell, a leading multi-family authority and CEO of
LandlordSupport.com, \"Landlords get stuck in a spinning door. They find themselves
churning through units while burning through cash.\"

Thomas Christensen, an independent contributing writer and researcher for
LandlordSupport.com, conducted a survey of over 40 large apartment properties
analyzing the real costs associated with unit turnover.

Using an average monthly rent of $645, he found the total unit turnover cost was
approximately $2,700.

Look at these two examples. If a landlord turns over 10 units a month, then it will
distress their cash flow by $27,000. If a landlord turns over 20 units a month,
then it will distress their cash flow by $54,000. No small change.

As you can see, an apartment rental property with high turnover can cause long term
cash problems even with a highly occupied property. The secret is to improve
resident retention.

Here are some tips to improve resident retention:

1. Resident retention begins before residents move-in.

2. Create a lifestyle on your property.

3. Build a sense of community.

4. Improve customer service.

When marketing a rental property, you\'re selling a lifestyle not just an apartment
unit. Residents that buy into a lifestyle will remain living at a property three
times longer than residents buying a pit stop.\"

Keep building and improving your property\'s lifestyle and watch your resident
retention and cash flow quickly improve.

About the author:

Craig Haskell analyzes apartment investment and management issues and publishes his
results in a free weekly electronic newsletter entitled, \"Tip of the Week.\" For
more information visit http://www.landlordsupport.com

For More Information Contact:

Craig Haskell
craig@landlordsupport.com
http://www.landlordsupport.com

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Web Site = http://www.landlordsupport.com

Contact Details = Craig Haskell
7000 N. 16th Street, Suite 120-40
Phoenix , 85020
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888-268-7157
craig@landlordsupport.com
http://www.landlordsupport.com